Connect Don’t Disconnect
Brief set by Flow Collective
Inky Goodness Branding Challenge 2024: Awarded 2nd Place
Brief: To create 3 x spot illustrations and two out of home applications for a campaign for Mind charity. Targeted at young people, the illustrations had to communicate the importance of mental health and how to foster healthy connections.
‘Connect don’t Disconnect’ focuses on disconnecting from doom scrolling and other unhealthy activities and instead nurturing positive and meaningful connections online, in person and with yourself.
*This brief was not commisioned
Don’t hide behind your screen; own your feed to make positive and meaningful connections.
A walk with a pet or friend can help.
Switch off from the world and make time to connect with yourself.
