Rita Lita

Concept: Packaging design for a high quality non GMO, organic and gluten free hot sauce made my a small family businesses with a Mexican heritage.

 My Approach:  Two characterised chilli peppers dance in the flames of the hot sauce cooking pot with a nod to a fiesta atmosphere.  A cream border at the top of the design plays homage to papel picado (the Mexican art of paper cutting). 

The side panels of the packaging communicate the hands-on approach of the family business and hand grown elements. I have used hands a lot throughout this to communicate that this product is made by humans (a family business) and is full of love.