The creation of a range of products for a new monthly subscription box, Paws Up, by The Ellen Shop.  Designs included a range of paper goods, 12 seasonal magnets (one for each month) and packaging designs.

Created for cat owners, Paws Up packaging was designed with cats in mind.  The interior of the box was designed for cats to sit in and be transported to fun and unusual environments.

All photographs ©The Ellen Shop. ©Paws Up